The New Facebook: Your Life Story in Likes Or: The Perfect Surveillance Machine
It was Jeremy Bentham who invented the Panopticon, a circular building with a tower in its center that allows “an observer to observe (-opticon) all (pan-) inmates of an institution without them being able to tell whether or not they are being watched.” (wiki)
Although no true Panopticon has ever been built, examples in the online world are eerily close.
The Underclass Of Sharing
In a brilliant Guardian piece, Adrian Short argues that the masses using “free” web services are third class-citizens without any real rights or freedoms.
They are turning into a new under-class, not only because users of sites like Facebook have no say in the way things are done, they are in fact selling their lives as grease for the big advertisement machines.
Every relationship change, every status about food, every baby photo keeps the colossus humming along.
Remember: If You’re Not Paying for It; You’re the Product
And, as we all know, due to the mapping of our real-world relationships, it’s almost impossible to quit or not to use Facebook.
Sure, you can deactivate and/or ignore the Facebook world but also you will be the only one who hasn’t received that invitation to that special event, who hasn’t seen the important photos of business-meetings and therefore is no longer in the loop.
As Short put it: “Once you’ve signed up the cost of leaving increases with every ‘friend’ you make”
Privacy Wars, New World Language & Data Krakens
Facebook tries to collect as much data about a person as possible. A lot of this we do willingly. We like and comment and soon we will be able to “walk” and “eat” as well. Facebook keeps this data and uses it to tweak its advertising revenues.
With Facebooks’s new features, we can share every tiny detail of our lives, filling in the blanks in pre-fabricated sentence slots. As Ben Zimmer writes in his article The Rise of the Zuckerverb: The New Language of Facebook:
language is being recast in a more profound way, turned into a utilitarian tool for “expressing” relationships to objects in the world in a remarkably unexpressive fashion. Verbs are for doing things, things that are then announced in uncomplicated declarations. Sentences become mere instruments for sharing easy-to-digest morsels of personal information.
And much of this sharing will even happen without us doing anything. Watch a video on Youtube and Facebook will tell the world. Read an article and it shares itself automatically in the “Timeline Of Your Life”. For now, Facebook claims that you’ll be able to opt out of this “frictionless sharing”.
But apart from this, there’s another way in which we constantly submit information to Facebook without even being able to deactivate it: The Like Button.
Even if you don’t click it or aren’t even registered on Facebook, it follows your every move.
But to be quite honest, it’s not only Facebook doing it. It’s just that their particular kind of cookies are very nasty.
Also Google, LinkedIn and others are doing the same.
What To Do?
Considering all of the above, using Facebook can have quite an unsettling aftertaste.
With ever increasing and ever-changing privacy settings, you never know exactly who else sees your family photos and private information – and even if you aren’t on the Facebook homepage – you can never know for sure who is storing and collecting your browsing history – website after website.
Here’s three things you can do, apart from permanently deleting your Facebook account.
1. Obvious: Be very careful as to what kind of information you submit to Facebook in the first place. They have your real name, they know where you work, where you live, your telephone number, email address, previous work history, your family reunion photos, colleagues, former classmates….. Do you really want that?
2. Tweak your Privacy settings
img: Some rights reserved by andreco
- How The Like-Button Killed All Credibility
- How To Break Out Of Your Filter Bubble And Reclaim Search Privacy
- Why You Shouldn’t Base Your Business or Your Online Experience on Facebook Only
- Are We Using Social Media Or is Social Media Using Us?
- Where’s Your Home On The Internet? Of Refugee Camps and (B)log Cabins