How To Blog: Build An Audience, Boost Your Traffic and Kick-Start Your Business Without Selling Your Soul [EBOOK]
1. Indie-Publishing Pack:
- 20,191 words on 107 elaborately formatted pages (PDF)
- bookmarks for easy navigation through the book
- an appendix with a collection of useful links and resources
- a bonus 7-day action plan to get you started right away (PDF)
- also includes EPUB and MOBI version
- instant digital download
- pay with credit card or PayPal
2. Kindle Version
- 20,191 words Kindle formatting with quick-jump Table Of Contents
- no frills black&white
- including grey-scale screenshots
click on the country code to go directly to Amazon.
OMG! Not Yet Another Book About Blogging!
Do you remember the days when a mere mention of the word “blog” would split a room in two?
Within a second you could have the nerds and technologically informed silently nodding to themselves and rolling their eyes while the uninitiated blurted out: “HUH? WHAT? A BLOB?!“
Then, unavoidable as the Amen in church, the geeky litany was unrolled: that the word blog was actually a blend of “web-log“ and usually referred to a collection of entries in reverse-chronological which could theoretically consist of text, audio, video and allowed interactivity in the form of comments.
Today, nobody talks like that anymore.
Every child knows what a blog is. Every groundskeeper and aunt from overseas has stumbled over one, before.
And yet, whenever the word blog is mentioned in newspapers and television programs, I can’t help thinking that it is still often treated as if there were invisible quotation marks around it. As if blogs were part of some deeply obscure and terribly unpredictable underworld that were at best approached with caution, at worst avoided as mere swamps of disinformation.
And, to give them some credit: there are these blogs full of political rants, biased to the brim, their contents almost as outrageous as their bad spelling.
Then again, they are just one example of blogging and are in no way representative of the whole spectrum of blogging.
In the same way Victorian poetry and a clumsily translated vaccuum-cleaner manual have not much more in common than being made up of words, also the functions, aesthetics and contents of various blogs can be like day and night.
This book is about one particular approach to blogging, one which I’m fond of calling: The Third Kind (Don’t worry, it doesn’t involve making mountain-shaped models of mud or going on an unpaid alien abduct…, er… holiday.)
The Third Kind Approach To Blogging
This particular approach can be described as follows: building blogs as an attention-infrastructure.
I admit, it sounds a bit abstract.
Here are some practical aspects of what an attention-infrastructure can do for you:
- stir up a buzz around your band, brand or business
- attract more customers, fans, sales or sign-ups
- build a reputation
- pave the way for world-domination…
The best about this is that while a consistent blogging campaign can generate the same results (or higher) than an advertising campaign it doesn’t cost anything and it’s not even felt as advertising, because it’s more like a free sample than a coupon.
Now, obviously there are a lot of books and other forms of advice about blogging that promise to get you a such and such figure income per year, etc.
And while, at least on the technical side, they aren’t all wrong, blogging for financial gains is a complete understatement of what a blog can do! This doesn’t mean that a blog can’t also help businesses and individuals make money. A third kind approach to blogging will and should certainly and unmistakably help to ramp up the bacon, so you can focus on other things.
But blogging for dough is like being satisfied with fool’s gold.
The third kind approach to blogging starts where other approaches stop.
It does not just bring quick sales today but has the potential to put anyone’s business on a trajectory of growth and inevitable success in the long haul, if subjected to the right pressure, commitment and quality.
“OK. That all sounds very nice but what do I actually get?”
I’m glad you’re asking.
This book consists of a wide range of essays that originally appeared on my blog and have been re-edited, polished, extended and interspersed with tons of yet-unpublished material about everything you need to know about blogging from selecting a web-host, to finding the right design and monetizing your content without trampling on anyone’s dignity, including your own.
After reading it you’ll have found out:
By the time you finish this high-value, info-rich book on blogging, you’ll have in its pages absolutely everything you need to know to create a blog – or a stable of them – to express yourself, change your world, sway opinions, or, my favorite – make some money!
- Ken McFarland
What’s With The Different Versions?
As you have seen above, this book comes in two versions. Here’s why and how they differ:
1. Indie Publishing Pack:
If you own an ebook reader you might have found out the hard way that while reading books electronically is a great way to get by, the pandemonium of different formats can be a real pain.
This is why the Indie Publishing Pack comes not just with one but 3 different versions! (that’s like three books for the price of one!)
- PDF (with brilliant colors, optimized Typography: read on any computer or any device that supports PDF, including iPad)
- EPUB (free and open text format: read on Sony Reader, Nook, iPad and many more)
- MOBI (can be manually uploaded to and read on Amazon’s Kindle)
In addition to that the Indie Publishing Pack comes with a bonus 7-day action sheet to get started blogging right away.
HOW TO GET IT: On purchasing this pack (via Paypal or Credit Card) an email will be immediately and automatically sent to you containing the download link.
To buy it click on the “Add to Cart” button below, or click here.
2. Kindle Version:
The Kindle Version is basically the same as the MOBI & EPUB version above: It’s stripped of most of its design elements (except the screenshots) in order to guarantee high compatibility and flexible reading on all e-reading devices.
HOW TO GET IT: Simply head over to the Amazon site of your choice (UK, US, DE) and buy it from there. The book will then automatically be delivered to your Kindle immediately and wirelelessly.
To buy it, click on the country code of your choice:
“So, which version should I take?”
Actually, it’s very easy.
For most people version 1) will the best choice because you get the ebook in the beautifully formatted PDF version (+ the bonus sheet) and various other formats so that you can read and enjoy this book on virtually any device. Yes, you can even use the MOBI on your Kindle but you’ll have to upload it manually. (click here to find out how this works)
For anyone who simply wants to read the text with no frills, no colors, no downloading or uploading or choosing between formats, version 2) will be the best choice because you simply click a button and start reading.
All clarities eradicated?
Good. Let’s look at some more questions, here…
“What makes You an Authority on Blogging, again?”
Well, you see – I wrote a blog that made me so rich that I have a holiday mansion on the moon and cruise around with my own personal aircraft-carrier (You’ll be surprised what you can find on eBay!) when I’m not trading racing-camels with the oil-sheikhs or renting the White House to play pool with Fabergé eggs.
No, really! Should I send you some 100 % guaranteed non-photo-shopped screenshots to prove it?
The times where you could write a blog and make a lot of money by slapping on advertising are long gone. Nowadays, noone clicks on ads, anymore.
Therefore, the basic premise of this book is: Advertising is Dead.
Let me explain…
A few years ago I quit my job at a private school in order to start teaching online full-time. There are many reasons why I left a stable job to plunge myself head-first into the crazy world of online business. But if I can give you just one word, it’s this: freedom.
And as some of you might know, with the freelancer’s lifestyle don’t just come a whole load of freedoms like being able to work from anywhere and whenever you want.
In addition to that, there’s the responsibility of making sure business is running.
You’re not just an employee anymore but your own worst boss, co-worker and crisis-manager.
Back then, one of the things I found out the hard way is that it wasn’t enough to just have a profile or a website somewhere that listed my services.
No, I constantly needed to promote it. It took a lot of time. And it was a lot of work.
So, if you are an author of short-stories, a teacher offering live-lessons or an aspiring musician trying to get more people to come to your concerts, it all boils down to the same question again and again: How to market it? How to spread the word?
Sure, anyone can say anything online. But that doesn’t mean that everybody cares.
Here’s what I did: In the beginning I used to spend money on online advertising but quickly found out that this can be pricey and often isn’t even all that effective. Eventually, I stopped all of this and focused on blogging as an experimental and unconventional marketing tool.
Since then I haven’t paid a cent for ads and yet all my projects are growing stronger than ever before. If you want to find out more about this simple but powerful approach to blogging, get this book.
“What if, … you know… I don’t like the book”
Well, c’est la vie. It’s your right not to like it.
This book is not for everyone. So, if it turns out you made a mistake buying this, you can just get your hard-earned cash back.
I won’t grill you for the reasons why. Just send me an email and you’ll get a re-fund as soon as possible.
Thanks for reading.
And Have a great day!
Keep in mind that this is an independent publication and from the cover to the last word is all done by one person, Yours Truly. So if you find any stray commas or have any kinds of (constructive) feedback I’m always looking forward to hear from you and constantly improve this publication.
If you want to help spread the word, feel free to tweet, like or however you call that Google+ verb!